What is Trumpketer’s Meaning?
We all know that the now president elect Donald Trump is a genius in self promoting his brand name, “Trump”. This article is just for the sole purpose of showing how Donald Trump became the choice for America by promoting certain triggers of interest in the population. This is not a political view kind of article, this is just a way of giving my input to the marketing industry of what we can learn from these past elections and how they were “Trumpketer”.
Trumpketer, will be a known word in the coming future, is just a way of saying you’ve “ripped it” with your marketing strategy and you have a winning campaign. In order for a campaign to have the winning values for a Trumpketer strategy, you need to be bold, be different and be willing to go where your competition has never been before. Like I said earlier, this is not a political point of view article but is an article that I wanted to write for the good of the industry. When you”Trumpketer” a campaign, at first you will have people look at it weird, once people become familiar (this can be done by re-targeting ads) then your message starts to get picked up by the right audience, by the customers or clients that are interested in your services. We know that as marketers, the frequency of touching base with your clients is crucial, Trump did this superb with his email marketing campaigns. The Trumpketer strategy had not only bold messages and ridiculous claims (needed with conviction) that got people from all sides talking about it, but it also had a followup to its audience of those claims (that was the frequency of the message). Marketing and sales go hand in hand, as a marketer we know that the message and how the message is view and deliver is crucial, but in sales, the message needs to have a good amount of frequency (different ways of how the message is delivered). In short, we as marketers have known the Trumpketer strategy from past experiences, but now we can have a name to this strategy and follow it as a blueprint of how to create a successful marketing strategy. So how can we as a business create a Trumpketer campaign?
Trumpketer a Digital Marketing Strategy
- Step 1. Be Bold
- Step 2. Be Clear with Your Message (use triggers of what your consumers or clients would be interested in knowing)
- Step 3. Create follow ups or frequency of how your message will be delivered and shown
- Step 4. Believe in what your message is saying
- Step 5. Focus on the audience interested in your products or services (no need to focus in a wide audience, focus in the right audience)
- Step 6. Use one social media site and get good at it (Twitter, Instagram or Snapchat)
- Step 7. Re-target your message to the interested audience.
- Step 8. Wait. Tweak and you will have a Trumpketer winning strategy.
As mentioned earlier, we all know this, and believe me Trump’s campaign strategy is way more difficult than this one, but I believe if you start with a similar strategy like this one shown above, you can be sitting on a Trumpketer of a Strategy for your products or services. Again, this article was written for the sole purpose to educate our readers and for my personal reminder of how always we should be thinking of how to setup a Trumpketer campaign.
Let’s be hopeful, now go and Trumpketer your campaigns!!