SEO Providers Are Not Telling Their Clients, The Game Has Changed
Google’s Penguin latest update to its algorithm has changed the way SEO service providers do business. Is no longer, let’s built dead links back to our site and rank up the Google ranks. This update punished all those companies that failed to change to understand the SEO business when the Panda update was rolled out last year. These SEO providers are running like a chicken without a head, they no longer are in control of their client’s results because they failed to do what was needed months prior to the updates. Search engine optimization is no longer linking, using special keywords or any other creative way SEO providers managed to rank their clients in a black hat SEO way. Every month, I run into new prospects that have no idea of these changes and the reasons why their ranks have dropped from the first page of Google. In the next paragraph, I will explain what the Panda update was and is.
Panda Updates Aftershock, Less Noticeable but Slowly Felt
Last year in April, Google rolled out its Panda Update designed to penalize (or adjust) pages that had poor quality content. Each further update produced changes in the search results, creating “winners and losers” that were felt across a wide-range of publishers.
But, kind of like a major earthquake, each Panda update was more like an aftershock to the main quake, where the effects were less dramatic. Now Panda’s updated on a roughly monthly basis, Cutts said, and the changes are so subtle that few notice. These paragraphs were taken from the Search Engine Land website.
What is the Penguin Update and Why SEO Providers Have Shush
The Penguin update was rolled out exactly a year from the Panda update. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others. This has been taken from Wikipedia’s site. SEO Providers have failed to tell their clients that they’ve been doing their SEO the wrong way and this is why they have failed to keep them up on the ranks of Google’s first page.
What Should You Do Now To Get On Track of Improving Your SEO?
The first step is to reach out to your provider and ask your SEO provider what steps have they taken to improve your company’s website SEO. If they failed to provide you with a step by step method, this should raise a red flag that your provider is just not doing what needs to be done for your website to keep with the Panda and Penguin’s updates.