(Westchester, NY) – In the past three years, I’ve seen how the Yellow pages have killed the local market by implementing their
“Internet Marketing Services” to local clients. These were the same clients that paid thousands of dollars per year to advertise on the Yellow Pages directories, remember those, the big thick yellow books, the ones that have been decreasing in size in order to make them look bulkier, yes, those same ones. The Yellow Pages, in my opinion, has been the biggest waste of money for business owners to advertise on. They pay a hefty monthly price to the yellow pages in order to have their company hosted on their YP.com directory. Leading to no real deals from the Internet, unless they go straight to their directory and pray to be found.
How is that giving the business owner the best exposure? Is not, because in order for consumers looking for their services or products to find them, they literally need to go on the YP.com directory and hope to get pick by the other tens of companies providing the same service and products. This was the biggest waste of money for business owners. From experience in talking with many local business owners that fell for this great “Internet Exposure”, the YP representative will say to them and tell them that their company will be found online when local consumers were searching for their products or services, what they fell to say was that, only if those searches were made on the YP.com directory.
I predict that the YP way of advertising will die out soon because business owners are becoming aware that results are not effective with this type of model of advertising. This article is not against the Yellow Pages, is against the position their representatives are taken when presenting this service to the business owners.This article is dedicated to bring business awareness of what’s been happening with their marketing dollars with this way of advertising online.
It is our job to provide our clients and future clients with the latest updates in our industry and we believe that this is one of importance. The new year is approaching and this is the time when these representatives swamp business owners with calls.
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