The Holiday Season Bigger Than Ever
The purpose of writing this post now, is to inform business owners, this may be one of the most profitable holiday seasons in a long time. We’ve noticed lots of traffic not only on sites, but foot traffic as well. Social media and video ads have done their job for the season. Companies no longer have a choice to not being online or get involved with social media as part of doing business. From this holiday season, we are going to get some interesting statistics from online and local shoppers. One thing for sure, deals where both great online and at our local neighborhood stores. The economy is BAD? Stop it, this is just an excuse. Life goes on, the economy cannot go bad for such long periods, since each person’s economy changes and not necessarily is linked with the macro economy the government always talks about. We are not economists, but we see trends of what’s happening online and things have definitely changed for the positive. This season has not only been effective for retail but also for local restaurants. We did a short private survey at different stores at the Ridge Hill Mall in Yonkers, New York and surprisingly customers where paying with cash rather than credit cards this season. In a bad economy we would think or assume there would be more credit card shoppers, and yes online shoppers are for the majority credit card sales, but also debit card buyers as well. This is the thing with surveys sometimes, you are taking one location and putting it out there as we did, maybe the numbers will reflect different in Kalamazoo, Michigan, but maybe not. The point is that this holiday season will predict how 2014 will develop as a profit year.
Is Your Business Ready for the Upcoming Holiday?
This should be a question, every local business should be asking and thinking about starting the first week of January, 2014. The next big holiday season for shoppers will be this coming February 2014, for Valentine’s Day. If you are a local retailer or local service provider, you should start separating a percentage of this month’s earnings towards the next couple of months. You see the way the big retail stores do it, of course they have unlimited amount of advertising budgets assigned to those seasons, but you can do the same without hurting your annual marketing and advertising budget, by spreading it out small chunks per holiday season. Create Facebook Ads or a YouTube video ad campaign to start getting your local shoppers interested in your products or services.