Local Searches, Once Again Changed by Google
As if it wasn’t hard enough for local businesses to keep up with Google’s ever ending changes on its search engine, local businesses get hit once again.
In the past two years, local searches have been constantly changing at lightning speed, is good and bad. The good is that searches went from global to local, bad because local businesses need to constantly keep guessing how to come up on searches being made by local consumers. The majority of local businesses place their bets with companies like Godaddy or 1and1 to help them with their searches. We don’t blame business owners for taking on these services, because they don’t know any better. Lets take a moment in the world of search engine optimization (SEO) to explain how it works, in order for SEO to work best locally, businesses need to keep merging their communication with social media and quality content. The years of creating links and having those links improve ranking on search engines are gone, they still work, but they need to be combine with social media and quality content along with other techniques. We really don’t believe these giant domain or hosting providers have time to provider their clients with all of these for a low fee, is too much work and impossible for them to do, because of the man power needed.
Why are we writing this today?
Because is important for business owners to understand that these services are not going to work for them and it will be the same as putting your budget into the Yellow Pages. Please take a look at the image below to see what we meant by it earlier when we said, local searches are once again changed by Google. Google is now showing local consumers that are searching for local catering, images of local businesses. What does it mean to your catering business? It means you should at leaststart adding images on Google+ in order for Google to consider your images on that first row of pictures shown by Google. If you are interested in getting a free analysis of how your business is doing locally, please call us at 877-653-9393 or at 914-374-7512.