New York City – Some of you have probably heard me say that print as a medium is dead and ah I’m a firm believer of that for the most part. I don’t believe in newspapers I’m not a big fan of magazines anymore. I’m probably going to end up getting a Kindle or an iPad this year so I’m not a big fan of printed medium, but I wanted to share with you, I still subscribe to a handful of magazines. I refer to them as my crapper content cause I read them on the toilet but um wired magazine I’ve been getting this magazine for like since the first issue came out I’ve been getting this magazine I don’t think I’ve ever missed an issue and in fact one of the highlights of my career was when they wrote one of my start ups in Wired. I was pretty excited um that’s another story uh in this months ah issue there’s a there’s a really big article about Google’s algorithm and its called Inside the Box bit of a cover page for it anyway.
I highly recommend you go pick this up it’s this latest issue of wired there is also a really good article in here about how money flows online uh but I want to share with you a couple of things that I pulled out of this Google Algorithm article because it’s an interview with Googles engineers its not some guess work pieces like most of the articles you find online when they talk about Googles Algorithm this is straight from the horse so it’s good information um the number one thing I picked up from this is a prediction that I made last year and if you follow my blog, you will probably remember me making this prediction that Google is going to start lowering link popularity ranking against social media presence, so when your link is mentioned on Twitter by someone who has a lot of followers whether it’s put through a shortener or not it’s irrelevant its going to get more ranking on google when that happens. Google knows the difference between automated twitter accounts and bots, so if you think you are going to cheat the system early, forget it. They are already ahead of the game so you need to make sure you are putting out really good content that people want to spread. The more you do that the better you are going to do on google. We have a lot of SEO clients that work with us and one of the biggest struggles we have had to deal with over the last year or so is, a client will call me and say “Why is it that I’m number five on my browser, but when I go to work I’m number two?” or you know and they are getting all these different results and I’ll call my friend and I’m on page two but I’m on page one and why is that happening?” We used to guess, well we think its because you are logged in and he is not or we think you are pulling from a different data center that got a newer update or older update than yours and all these other things.
What I found out is that Google is constantly testing upwards of 200 new integrations into their algorithm at any given time. What they are doing is they are using 60% of google as the control group it uses the standard algorithm and at any given time 40% of the user base on google which could easily be you or me any given day is in a guinea pig test stage where our results are being calibrated or calculated against how long we stay on their website and how quickly we click through or how many times we re-enter a search to get to the right results they are using all that data as away to find out whether these new changes to the algorithm are worth propagating into their main database. Whenever you see a different result and this is a really big thing for us because now we finally know the answer if you see a different result to your friend or if you are a client of mine and you see a different result from what I see, it’s because one of us or both of us is a guinea pig on google’s algorithm and they are testing some new search feature out. That’s a bit of an eye opener for me to know that about google, there’s more into this in the article. I’m not going to share it all with you because I’m a firm believer in supporting good content. Wired is a great magazine I think you should pick it up and this is all I will say about Google’s algorithm.